Newspapers

Enhance traditional news with digital extensions, from video reports to live updates.

Breaking News, Digitally

Newspapers provide the daily briefing, but news evolves quickly. QR codes link your printed articles to a live, digital world of updates, videos, and reader discussion.

They solve the static nature of print media. A QR code can connect a printed story to a live blog with real-time updates, link a photo to a full video report, or direct readers to an online poll to share their opinion.

Key Use Cases

Live Updates for Breaking News

Add a QR code to a developing story that links to a live blog on your website for the very latest information.

Video Reports and Interviews

Enhance an article with a QR code that links to the corresponding TV news segment or an extended video interview.

Photo Galleries

Include a QR code with a key photo to link readers to a full online gallery of images from the event.

Reader Polls and Comments

Engage your readership by linking an opinion piece to an online poll or a comments section on your website.

Real-World Examples

Election Coverage

A QR code in the politics section links to a webpage with live, auto-updating election results.

Sports Section

Next to the game summary, a QR code links to a video of the game-winning goal and post-game interviews.

Classified Ad

A 'For Sale' ad in the classifieds includes a QR code that links to a full photo gallery and detailed description of the item.

Benefits for Brands

Drive Print Readers to Your Digital Properties
Increase Reader Engagement and Session Duration
Offer Enhanced Value to Print Advertisers
Stay Competitive with Digital-First News Outlets

Benefits for Customers

Access to Up-to-the-Minute Information
Richer, Multimedia News Experience
Ability to Participate and Share Opinions

Design & Placement Guidelines

Newspaper print quality can be low, so ensure QR codes are large and high-contrast.

Use a clear call-to-action, e.g., 'Scan for Live Election Results'.

Place the code directly within or next to the related article.

Test the scannability on a newsprint proof before going to press.

Frequently Asked Questions

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