Magazines
Bridge the print-digital divide in publishing with interactive QR codes in your magazines.
Create Your QR CodeMaking Print Interactive
Magazines are a visual medium, but QR codes can take that experience a step further by connecting beautiful print layouts to dynamic digital content.
They allow publishers to offer more to their readers and advertisers, from behind-the-scenes video content to direct e-commerce links for featured products, all while providing trackable metrics for print campaigns.
Key Use Cases
Shop the Look
Place QR codes next to fashion or home decor articles to link directly to the e-commerce pages where readers can buy the featured items.
Behind-the-Scenes Video
Enhance a cover story or interview with a QR code that links to exclusive video footage from the photoshoot or interview.
Digital Subscriptions and Renewals
Include a QR code on the subscription card that takes readers directly to a page to subscribe or renew, pre-filling their information.
Interactive Advertisements
Offer advertisers more value by including a QR code in their print ad that links to their website, a promotional video, or a special offer.
Real-World Examples
Fashion Magazine
A QR code next to an outfit in a fashion spread links to a page where users can buy each item of clothing.
Travel Magazine
An article about a destination includes a QR code that opens a Google Maps itinerary of the places mentioned.
Cooking Magazine
A recipe feature has a QR code that links to a step-by-step video tutorial for the dish.
Benefits for Brands
- Provide a Measurable ROI for Print Advertisers
- Increase Reader Engagement and Time Spent with Content
- Drive Traffic to Your Website and Social Channels
- Create New Revenue Streams Through 'Scannable' Ads
Benefits for Customers
- Instantly Shop for Products They See in the Magazine
- Access Exclusive Bonus Content like Videos and Galleries
- Seamlessly Bridge from Inspiration to Action
Design & Placement Guidelines
Integrate the QR code aesthetically into the page design, don't just drop it in a corner.
Ensure the QR code is printed on a non-glossy section of the page if possible, to reduce glare and improve scannability.
The call-to-action is crucial: tell the reader exactly what they will get by scanning.
Test scans on a proof copy under various lighting conditions.
Frequently Asked Questions
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