Billboards
Capture audience attention on the go by linking massive outdoor ads to mobile-friendly content.
Create Your QR CodeScan the Skyline
Billboards are the titans of outdoor advertising, designed to make a big impression quickly. Adding a QR code gives drivers and pedestrians a way to instantly capture that impression and act on it later.
A viewer might only have a few seconds to see a billboard. A QR code is the fastest way for them to save your information without having to remember a URL or phone number. It's a direct link from a fleeting glance to a saved webpage on their phone.
Key Use Cases
'Scan to Save' Promotions
Offer an exclusive discount or link that users can scan while stopped in traffic and access later.
Drive-to-Store Navigation
A QR code on a billboard near your business can open Google Maps with directions directly to your location.
Brand Awareness Campaigns
Link to your brand's website or a compelling brand story video to make a lasting impression.
Recruitment Campaigns
A 'We're Hiring' billboard can have a QR code that links directly to your company's careers page.
Real-World Examples
Fast Food Billboard
A billboard on a highway exit shows a picture of a burger with a QR code that opens the nearest restaurant's location in a map app.
Real Estate Billboard
A billboard advertising a new housing development has a QR code that links to a virtual tour and price list.
Car Ad Billboard
A QR code allows drivers (or passengers) to scan and 'save' a link to the car's official webpage for later viewing.
Benefits for Brands
- Make Mass-Media Advertising Actionable and Trackable
- Bridge the Gap Between Outdoor Advertising and Digital Conversion
- Capture Leads from a Broad, Location-Based Audience
- Stand Out from Competing Billboard Ads
Benefits for Customers
- Safely and Quickly Save Information for Later
- Instant Access to Directions or Exclusive Offers
- No Need to Memorize a Website or Phone Number while Driving
Design & Placement Guidelines
The QR code must be massive. A rule of thumb is a 10:1 distance-to-size ratio, so for a 50-foot viewing distance, you'd need a 5-foot wide QR code.
Use the simplest QR code possible (lower data density) for maximum scannability.
Extreme contrast is essential. Black on white is best.
The call-to-action must be short, huge, and clear (e.g., 'SCAN FOR DIRECTIONS').
Frequently Asked Questions
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